Apple Launches Red iPhone

Apple introduced a new color option for the iPhone 7 lineup: red. The new product, RED iPhone, features a red aluminum finish, and is part of Apple’s new partnership with RED.

Apple’s partnership with (RED) aims to bring awareness to the AIDS fundraising campaign with red-themed designs for products and apps. Every purchase contributes to the Global Fund to support HIV/AIDS programs and help deliver an AIDS-free generation.

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